Players will take their Urbz to work and be challenged by bosses at locations like the Sushi Bar; Chop Shop; or Bootleg Fireworks; Inc. Success brings the player well-earned promotions and gets them access to power socials to help them influence other Urbz. The fast-paced lifestyles in The URBZ is evident in gameplay including job challenges based on a direct-control mechanic for job objects; skill-building objects; and power social interactions.
The URBZ is built on an all-new graphics engine that recreates the essence of living in a vibrant city with distinct districts inhabited by Urbz with unique lifestyles. The games style captures the pulse of the action-packed downtown; ritzy shopping districts; Bohemian artist workshops; and a gritty subway station. Players create their Urbz using a new character customisation engine to show off attitude and unique style; as well as signature bling such as tattoos and nose rings.